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Microsoft is said to be looking to Hollywood to get ahead in the portable media market. Zune, which reported by NPD, is number two in HDD player sales, however not number 2 in flash sales and no where near number two in overall portable media players. Microsoft seems to want to give Zune an advantage with the Zune software and its video content. Microsoft executives have been making the rounds at talent agencies and production companies in recent months in hopes of licensing exclusive original video programming for the portable media player... Reportedly, they are in an exploratory phase with adding Zune-Only videos in the Zune Marketplace along with the lisencing content they already provide. These videos will not only add an exclusivity to the portable media player's image, but should also add functionality to the Social. But rather than just stock up on traditional formats like sitcoms, Zune is looking for nontraditional programming that can capitalize on the device's social networking platform, according to Richard Winn, director of entertainment development at Zune. "What we would be looking to do with any form of original content is the added component that Zune could provide that iTunes or any competing service couldn't," Winn said. "The thing we've all been looking for is what is that we can do that is a little more interesting than just looking at a piece of video." The senior partner at Interactive Broadband Consulting Group, Shahid Khan, doesn't think this new strategy will have much impact in Zune's sales or how people perceive them. Last we heard, Zune sold 2 million devices since November 2006 while Apple says they sell 3.5 million devices per month. Khan notes that Zune will be asking for potential buyers to "take a leap of faith" and rely on video content they've never seen or ever heard of...and that's not all: to pay for that content. That is of course if it's the same amount of money as licensed video content which is $1.99. Khad says, instead of original content, Microsoft, who has the money and power to do so, should implement a Zune Video Pass, which would be an all-you-can-eat video download service for a monthly fee. "If anyone could pull it off, it's Microsoft because of the amount of investment they can put into it," Khan said. "They need something radical to push the video on Zune." [via The Hollywood Reporter.] |